FoxP2 Design – The Laboratory Evolves


FoxP2, the creatively-led, award-winning agency with offices in Cape Town and Johannesburg, has added FoxP2 Design to its portfolio of offerings.

Why design? FoxP2 has always believed in the power of strategic creativity, no matter the brand, no matter the audience, no matter the channel. In a fast changing communication landscape, we wanted to take control of the ever more critical parts of the value chain. After all, the brand image is ultimately decided by the moment of real-world engagement. This is where design lives.

While this is a new area of focus for FoxP2, it is not a new area of experience or expertise. The autonomous design agency is led by FoxP2 founding partner and Executive Creative Director, Andrew Whitehouse alongside Mark van Rooyen. Whitehouse spent almost a decade in design before focusing on brand advertising. This brings a rare combination of big brand communication thinking to the design agency, offering a true understanding of the full consumer journey and experience. Having lived and worked in London, Paris, New York, Johannesburg and Cape Town, Whitehouse enjoys the complexities of diverse South African and global markets.

Van Rooyen shares the same entrepreneurial spirit and experience. With 10 years of big brand advertising experience, he successfully started 2.2, a below-the-line agency for FoxP2, as managing partner. 2.2 has now been absorbed into the design agency. His self-starter attitude along with a very hands-on approach, make him a valuable asset to the agency, but his strong creative understanding and strategic abilities make him a real asset for any client.

Some early projects already include leading South African brands like Coronation, who appointed FoxP2 Design to refresh their brand. This comprised logo evolution, internal communications and client touch points, both printed and digital. Their client base includes brands throughout Africa such as Namibia, Uganda, Kenya and Zambia. The design agency is also investing time into technology integrated communication. Some of the first work from this area will soon be revealed.

FoxP2 founding partner Justin Gomes says: “FoxP2 Design really completes our integrated offering. It keeps a sharp focus on the craft of our product.”

Partner and Group CEO, Charl Thom, has lauded the team’s success in establishing FoxP2 Design as part of the group offering. He concludes: “Existing clients such as FNB and Namibian Breweries have been delighted with the work FoxP2 Design has done for them, and we look forward to welcoming current group clients as well as new clients on board.”

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