Joe Public’s Executive Creative Director, Xolisa Dyeshana, has been invited to join The One Club Board of Directors. One of the world’s leading non-profit organisations, The One Club is dedicated to elevating creative work across the industry. Among the club’s many initiatives is the world-renowned One Show, a creative award show respected around the globe for its celebration of exceptional ideas and craft.
Xolisa will sit alongside some of the world’s leading creative luminaries, the likes of which include José Mollá, Founder and Chief Creative Officer of The Community and Iain Tait, Executive Creative Director, W+K London, to name just two industry heavy-weights on this year’s board.
Xolisa was instrumental in bringing The One Show Diversity Programme to South Africa (Johannesburg and Cape Town) in July 2016. The advertising industry still struggles to be wholly representative of our country and the programme aims to reach more black students and expose them to international creative talent as well as a broader understanding of how agencies work.
As a board member, Xolisa will attend The One Club board meeting and The One Show Creative Week beginning on 8 May 2017 in New York City.
“This is a great honour, not only for me personally, but also for the Joe Public United brand as an independent advertising agency. This type of global recognition speaks volumes about the growth and creativity of advertising in South Africa. I am truly humbled to be part of a collective like this and look forward to sharing new global learnings and flying the flag high for our country,” says Xolisa.
Recently The One Club and Art Directors Club (ADC), two of the most respected non-profit organisations serving the creative communications and design industries, have agreed to merge – now forming The One Club for Creativity, a leading global creative organisation. The new entity will serve as the umbrella organisation for The One Show, ADC Annual Awards, Young Guns and their respective Halls of Fame, education and diversity programmes.
The South African industry can look forward to seeing the following judges appointed and taking part in The One Show 2017:
The One Show
Suhana Gordhan FCB Johannesburg – Direct Jury
Fran Luckin CCO Grey – Mobile Jury
Molefi Thulo CD Ogilvy – Radio Jury
Justin Gomes Founding Partner ECD FoxP2, Advertising Jury Cape Town – Advertising