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3 New award categories added and entry system gets an upgrade

Entries for Loeries® Africa Middle East are now open!
As the leading creative awards for the brand communications industry across our region – the Loeries® reward the most innovative work in all media – even novel areas like music videos, architecture, shared value and service design.

Expected to attract more than 3000 entries, the Loeries® has introduced a new entry system to simplify the process and allow entrants more control over their submissions.

Categories have been revised to mirror the constant changes across the media landscape with three new categories this year:

  • Design for Digital
    Within the Communication Design category, this addition recognizes the important role of design in digital media.
  • Data-Driven Campaigns
    An extremely timely area of modern communication, this category focuses on the creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics.
  • The Facebook Challenge
    As part of Facebook’s support of young creatives, this student category focuses on the use of mobile media to promote a socially relevant cause.

Brands and agencies are encouraged to enter their best work for the highest accolade across Africa and the Middle East.

Deadline for entries is 15 May 2017. Entries received before 14 April get an early bird discount of 10%. For more information and to enter visit

About Loeries® Africa Middle East

The Loeries®, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries® promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.

Culminating in the biggest creative gathering in Africa and the Middle East, Loeries® Creative Week™ Durban brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.

Our region’s creative economy is world-class and has great potential to grow and to offer employment both to our talented youth. The growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries® is to increase the standard of brand communication in the region.

Major Partners of the Loeries 2017

Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), eThekwini Municipality – Durban Tourism, DStv Media Sales

Category Partners

Accenture, Channel O, Facebook, Google, JCDecaux, The Times, Unilever South Africa, Woolworths

Additional Partners and Official Suppliers

AAA School of Advertising, Antalis South Africa, Aon South Africa, Association of Practitioners in Advertising, Backsberg, BEE Online, DDB South Africa, Circus Circus Beach Café, First Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Graphica, Grid Worldwide, HelloCrowd, Hetzner, Multiprint Litho, Newsclip, Paygate, Rocketseed, Scan Display, South African Airways, Tiekie Barnard Consultancy, Total Exposure, Tsogo Sun, Vega School, VQI

Official Media Partners

Between 10and5,, Book of Swag, Coloribus Advertising Archive, Film & Event Media, Goliath and Goliath,, Marketing Edge Nigeria, The Redzone, YouTube

SA Creatives

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