OGILVY DOMINANT AT BOOKMARKS

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Ogilvy South Africa was recognised as Best Performing Agency of the year at the 2017 IAB Bookmark Awards, held in Sandton on Thursday night (16 March 2017), where one of its major long-standing clients, KFC, was also named Brand of the Year.

In total, Ogilvy converted its 51 finalists into 25 awards, at the 9th edition of the country’s premier digital marketing event.

KFC’s Shakin Shakin (in the mobile campaign category) and KFC’s Fill Up Meals (in the microsite category) both won golds, with Volkswagen SA’s ‘011Beats’ campaign winning a further 4 awards.

Ogilvy SA’s Chief Creative Officer Pete Case said the accolade of Best Digital Agency was an achievement Ogilvy was very proud of, but he was even prouder of the breadth and depth of the integrated work they won for, including wins across 23 separate categories. “Our teams ability to create powerful brand stories across a media agnostic landscape, has been truly rewarded by the judges this year.”

Case also acknowledged the agency’s clients for their “bravery in partnering with us to push creative and media boundaries” and said KFC’s Brand of the Year award was a very fitting tribute.

KFC Marketing Director Mike Middleton said he is “absolutely thrilled with the award which is a testament to excellent creativity, interactive work and a truly solid partnership between KFC and our agency partner Ogilvy which has consistently allowed us to create exceptional work over the last 20 plus years”.

See the Ogilvy winners below or go to LINK for a full list of all the winners.

Ogilvy SA Bookmark Award Winners 2017

Prize Entry Agency Brand Product Title
Digital Strategy
Bronze Ogilvy Yum Brands KFC Fill Up Meals Fill Ups
Digital Campaign
Bronze Ogilvy Yum Brands KFC Shakin Shakin Meal Shakin Shakin
Bronze Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically Digital Campaign
Mobile Campaign
Bronze Ogilvy Volkswagen South Africa Volkswagen Brand 011Beats
Gold Ogilvy Yum Brands KFC Shakin Shakin Meal Shakin Shakin
Bronze Ogilvy & MEC Vodacom Vodacom NXT LVL Bundles Vodacom NXT LVL Soccer
Integrated Multi-platform Campaign
Silver Ogilvy & MEC Volkswagen South Africa Volkswagen Brand 011Beats
Bronze Ogilvy Viacom – MTV #LetsTalkColour #LetsTalkColour
Display Advertising
Bronze Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically banners
Branded Content
Bronze Ogilvy Volkswagen South Africa Volkswagen Brand 011Beats
Innovative use of Mobile Media
Silver Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically – Eligible Bachelor
Innovative use of Media
Silver Ogilvy Volkswagen South Africa Volkswagen Brand 011Beats
Silver Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically – Eligible Bachelor
Bronze Ogilvy Viacom – MTV #LetsTalkColour #LetsTalkColour
Existing Social Communities
Bronze Ogilvy Viacom – MTV #LetsTalkColour #LetsTalkColour
Social Media Campaigns
Bronze Ogilvy Yum Brands Burrito KFC Burrito
Bronze Ogilvy Viacom – MTV #LetsTalkColour #LetsTalkColour
Craft – Interface Design
Craft Bronze Ogilvy Castrol Castrol Race to the Fastest Place on Earth
Craft – Online Video Production
Craft Silver Ogilvy Yum Brands KFC Shakin Shakin Meal Shakin Shakin
Craft – Social Media Community Management
Craft Bronze Ogilvy Yum Brands Burrito KFC Burrito
Microsites
Gold Ogilvy Yum Brands KFC Fill Up Meals Fill Ups
For good Platforms
Bronze Ogilvy Volkswagen South Africa Amarok Amarok Social Test Drive
Games
Silver Ogilvy Castrol Castrol Race to the Fastest Place on Earth
Special Awards
Best Agency Ogilvy Ogilvy Ogilvy
Brand of the Year Ogilvy KFC KFC

 

 

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