Adding to the impressive lineup of creative leadership, M&C Saatchi Group South Africa has appointed multi-award winning Neo Mashigo as Creative Partner. Often described as a federation of entrepreneurs, the M&C Saatchi Group is one of the fastest growing independent advertising networks worldwide.
“We are tremendously excited to welcome Neo to our Cape Town office, where he will be an active creative custodian and the key creative partner on two of our most prominent global brands – Heineken and Strongbow – as well as their brand portfolios within M&C Saatchi Africa,” says Mike Abel, founding partner and chief executive, M&C Saatchi Group South Africa. “As a creative company founded on the principle of ‘Brutal Simplicity of Thought’, we believe that Neo can both inspire and motivate our teams to continue to produce impactful, effective work for our local and international clients.”
As both a strategic and creative talent, Neo will be tasked with further developing the M&C Saatch Group of Companies by partnering with Gordon Ray (founding partner: ECD Cape Town) and Adam Weber (partner: ECD Johannesburg) within M&C Saatchi Abel on key initiatives and campaigns, as well as the leadership teams from partner agencies Dalmatian, Creative Spark and Avatar.
“The most exciting part about this, is tapping into a new adventure and being stretched by the vision I have for this next chapter. It’s all about being true to who we are as Africans in the world of advertising. I believe that this will deliver the growth for our clients,” says Neo.
Neo is the co-founder and ECD of I See A Different You. He is former chairman and a current board member of The Loerie Awards, as well as a member of the Creative Circle committee.
Before joining I See A Different You full-time, Neo was ECD at Ogilvy & Mather Johannesburg and FCB Joburg. He is particularly focused on enhancing African creativity, and both developing and promoting advertising that represents the country and the continent. Neo has won several local and global awards, including a Grand Prix at the Cannes Festival of Creativity.