WEAR IT WORK IT is the new micro-influencer campaign brought to you by Livity Africa and Woolworths that will see 30 fashion and lifestyle influencers competing in an exciting two-part programme kicking off in July.
The campaign coincides with the recent launch of Woolworths’ new Edition range for men and women, which features the season’s coolest basics and standout statement pieces from athleisure staples to bombers, dresses and tops.
Livity Africa is a not-for-profit youth content and digital training agency committed to giving young people the tools to uplift, educate and empower them to drive their own change and create sustainable futures.
Together, Livity Africa and Woolworths have designed #WEARITWORKIT to identify, amplify and elevate young, micro-influencers in the fashion and lifestyle space.
The notion of influence
Currently, the notion of influence is nowhere more important and nuanced than with a youth audience. With an increasing number of channels, brands, people constantly bombarding us with information, consumers of all ages treat their time and their attention as premium currency. And the one who shouts the loudest doesn’t necessarily get the right attention.
We know that trusted networks, peer recommendations and authentic content are key to grabbing and keeping that attention. Influence works in the same way. The #WEARITWORKIT campaign aims to identify micro-influencers with a minimum of 500 and a maximum of 15K loyal followers who have a direct and tangible influence in their trusted networks but don’t necessarily have massive followings.
How #WEARITWORKIT works
Livity Africa, through its Live SA digital platforms, along with the support of the Woolworths digital team, will first hand-select 15 micro-influencers to spearhead the campaign when it launches in July. Thereafter, aspiring stylists, vision-makers, fashion lovers, and creatives alike will be invited to compete for the remaining 15 spaces and the opportunity to win a cash prize, coaching and mentoring from Woolworths and industry experts. All 30 influencers will be featured on Live SA and Woolworths social platforms.
‘As a proud South African brand, we owe it to local up-and-coming fashionistas to give them a chance to profile their own style and give them some tips on managing their own brand,’ says Sam Wilson, Head of Social Media at Woolworths. ‘We’re very excited to see how these youngsters style Edition’s basics and standout pieces.’
For more details on how to enter, visit http://livemag.co.za/wearitworkit/
and keep an eye on the following social media channels: