Last week, Net#work BBDO won another two awards for their work with Libresse and Vagina Varsity, the award count now sits at eleven in just a couple months.
Two Apex Effectiveness awards, including the Kantar Millward Brown Special Award for sales impact with limited advertising budgets, have been added to a raft of creative plaudits – four African Cristals, two PR PRISM awards and two Cannes Lions shortlists.
Net#work BBDO, Managing Director Gau Narayanan said, “We set out, with the client, to change a category, to push limits and the reaction has been amazing. This campaign is making a real difference; the conversation has changed, most importantly sales have dramatically increased. An example of great integrated work, that works.”
“Two things have made this campaign stand out; firstly a fearless client who is willing to push boundaries and take risks, and secondly, complete collaboration and integration with all partners who are energized and passionate about the work.”