Pioneering South African BTL and word-of-mouth agency previously known as Have You Heard is thrilled to announce the expansion of their service offering under a new name, hyh. Under the hyh umbrella, the agency now offers fully integrated creative, design, digital, media, events and communications services for both existing as well as new clients.
hyh’s unique offering makes use of a dynamic traditional and influencer-led communications department that incorporates research and insights to provide creative solutions and execution for their clients that deliver impactful business results.
The inspiration behind the rebranding continues the legacy of creating meaningful interactions that build brand equity with consumers, using a holistic and channel agnostic approach to the brief that meets rapidly changing consumer demands.
Established seven years ago by industry mavericks, Jason Stewart and Ryan McFadyen, the agency is renowned for its abilities to use the power of influence and word-of-mouth to provide consumers with relatable experiences that ultimately change attitudes and behaviour towards brands.
“With media spaces becoming more and more cluttered, it has become key for agencies to relook the way we communicate with consumers. A frightening statistic from internetlivestats.com shows that on average there are 714 tweets, 796 instagram photos uploaded, 1273 Tumblr posts, 47, 312 GB of internet traffic, 61, 863 Google searches, 70, 328 videos viewed and 2, 613, 636 emails sent every second of every day globally.
To break through this clutter, meaningful consumer insights and the ability to use those insights to yield maximum return for brands are key. This requires the ability to look wider than the traditional sphere of agencies.”
Megan Roper, Marketing Head, Sub Saharan Africa at DHL, a global leader in the logistics industry comments, “DHL Express Sub Saharan Africa has been working with hyh for the past three years. Their unique influence based approach to content marketing and engagement has yielded great success for the brand. One of the most notable social engagement campaigns we’ve implemented was our DHL #AfricaAsOne campaign which not only delivered results far beyond our expectations but also won a social media Africa Award for the best use of social media by the private sector.”
With this challenging approach to traditional advertising yielding great success, hyh has grown its footprint significantly over the past twelve months with offices now in Cape Town, Johannesburg and London and across key markets within Africa and the Middle East.
Ryan concludes to say, “We have a longstanding success in delivering one-stop integrated solutions by combining great creative and strategic capabilities led by our insights experts who possess cultural and behavioural knowledge. We are confident that by integrating multi-disciplines in the hyh offering, we’re able to continue leading in the industry and produce world class, impactful work.”