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Sam Coleman Directs Rap Star Rick Ross In A New Commercial for Castle Lite and Ogilvy Cape Town  


Rap superstar Rick Ross features in Castle Lite’s new “On A Boat” commercial directed by Giant Films’ Sam Coleman for Ogilvy Cape Town.

The humorous spot sees a delivery man get a taste of the high life when he’s mistaken for the captain on a super yacht by three beautiful women passing by.  Rick Ross’s charismatic presence is elevated through styling by Groovey Lew, the self-proclaimed “King of Fashion” who has styled artists like Biggie, Lil Wayne and Lil’ Kim throughout his long career. Rick Ross released his ninth studio album “Rather You Than Me” on the 17th of March this year.  On working with Rick Ross, Sam says, “Rick Ross is the real deal. He is known as The Boss and he lives up to that reputation. To me this was a return to a more classic, comedic, performance driven script for Castle Lite. Rick Ross brings a certain edge to the ad.”


Agency – Ogilvy & Mather Cape Town

Executive Creative Director – Nick Wittenberg

Art Director – Ryan Barkhuizen

Copywriter – Alex Goldberg

Producer – Cathy Day

International Production Company – Zero 260

Production Company – Giant Films

Director – Sam Coleman

Producer – Boris Vossgatter

Executive Producer – Emma Lundy / Cindy Gabriel

Director of Photography – Andres Sanches (US)

Production Art Director – C. Harper Hellams (US)

Offline Editor – Evy Katz at Left Post Production

Music – “Hustlin’” (original) / Markus Wormstorm

Post Production Online – Black Ginger / Stuart Wilson

Audio – The Work Room

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