Creative agency 140BBDO, in partnership with Cape radio station SMILE 90.4FM today launch H2ZERO, a water saving initiative where renowned local chefs will be challenged to create a menu that uses absolutely zero water. The initiative aims to inspire Western Cape residents to not only be more aware of daily water usage, but also adopt the weekly water saving technique in their own homes – every Wednesday.
Every Wednesday for the month of September, big names in the culinary world including Pete Goffe-Wood from Masterchef fame, Franck Dangereux from the Noordhoek Food Barn and Liam Tomlin from Chef’s Warehouse will be on the Smile Drive show with Bailey Schneider & Maurice Carpede guiding listeners through their bespoke waterless menus. Each week, two chefs will be issued with the challenge of creating a waterless meal. No boiling, steaming, simmering, poaching, parboiling or blanching, or any process that needs water. Hello Waterless Wednesday!
The initiative will be supported on the H2ZERO, Smile 90.4FM and 140BBDO social media pages and listeners are also encouraged to log onto the SMILE 90.4FM Facebook page to watch the chefs prepare the meals live on the show, in studio. The menus will be available for download on the SMILE 90.4FM website so that listeners are able to recreate the magic at home.
BBDO’s Chief Creative Officer, Mike Schalit says that he believes that H2ZERO is just another example of how creativity can be put to use solving our countries challenges. “We’re hoping that the Waterless Cooking challenges can become a movement in which people, and establishments alike, see that responding to a problem is not synonymous with sacrifice but instead, it can offer an exciting and prospective venture,” says Schalit.
“We were delighted when 140BBDO approached us with the H2ZERO concept, especially considering how well it fits with our long-running Smile Water Warriors campaign.” says SMILE 90.4FM Managing Director, Lois O’Brien. “As of January 2017 the station has championed efforts to save water and it makes total sense to add this creative and exciting element to our on-going efforts.
Chefs presenting their waterless menus on SMILE 90.4FM include:
Liam Tomlin, Chefs Warehouse
Peter Tempelhoff & Ashley Moss, Cellars Hohenort
Ash Heeger, Ash Restaurant
Sonja Edridge, The Larder
Pete Goffe-Wood, MasterChef SA & Ultimate Braai Master judge
Franck Dangereux, Foodbarn
Nina Timm, Easycooking.com
Callie Anne Gavazzi, Callie Anne Cooks
For more information, visit H2ZERO on Facebook