The first of two Loeries awards evenings was held on Saturday evening at the Durban International Convention Centre, and was hosted by comedian Donovan Goliath. 141 Loeries were awarded across nine categories including three Grands Prix, 16 Golds, 12 Craft Golds, 49 Silvers and 61 Bronzes.
The three Grand Prix Loeries, the award given for the most outstanding work of the evening, were awarded to:
- In Websites or Microsites, La Libanaise Des Jeux’s “Skip Friday 13” by Impact BBDO Dubai
- In Communication Design, Marble’s “Meat Made Luxury” by Grid Worldwide Branding, Johannesburg
- In Print, The Cartel’s “Be Seen” by Y&R Dubai
Loeries Creative Week is the biggest annual gathering of the advertising and brand communications industry across Africa and the Middle East and is the most sought-after award for the industry.
The Marketing Leadership & Innovation Award was presented to Mike Middleton, Chief Marketing Officer of KFC. “This award is designed to honour the high level of personal commitment that Mike brings to his brand,” said Andrew human, the Loeries CEO.
The Loeries Creative Future Scholarship, now in its 10th year, was awarded to two young KwaZulu-Natal students to further their creative studies at Vega School of Brand Leadership: Mali Khuzwayo and Zanele Biyela.
In the Student category, four Gold Loeries were awarded, with students from Vega School winning two Gold awards, AAA School of Advertising one Gold award, and the Greenside Design Center one Gold award. Four Craft Golds were awarded to The Open Window.
The awards were judged by over 150 local and international experts in their fields and included international jury presidents Götz Ulmer, Keith Cartwright, Markus Maczey and Pum Lefebure.
The final awards evening takes place on Sunday 20 August and more information on the Loeries can be found on loeries.com.