Madex, the ultimate marketing, advertising, design, social media and all that good stuff expo, was the proud winner of two prestigious AAXO (African Association of Exhibition Organisers) ROAR (Respect, Opportunities, Achievement, Recognition) 2017 awards last week. The show came out as number one within both the ‘Best Trade Show under 6,000m2’and the ‘Best Expo Social Media’ categories, a real coup for a show that was launched just last year, says Nick Sarnadas, event director at Specialised Exhibitions Montgomery.
According to AAXO, the ROAR awards are aimed at acknowledging and recognising excellence in exhibition organisation. Entries for the trade show category were judged based on successful strategy – incorporating marketing, PR, operations and activation. Criteria for the social media campaign award included the show’s social media campaign objectives versus outcomes.
“There is nothing more gratifying than recognition from your peers in the industry for a job well done,” explains Sarnadas. “As the event organiser, we put a huge amount of time and effort into the inaugural Madex show last year, and this type of formal acknowledgement validates the Madex brand, and everything behind it.
“The ROAR awards give the Madex show a unique distinction now, and one that will set us apart from our competitors within the marketplace,” he adds.
Madex 2018 will take place on 06 and 07 June this year at Sandton Convention Centre, and is strategically co-located once again with Markex 2018, Africa’s premier promotional event, now in its 31st year. The two expos will run side-by-side to provide a full-spectrum marketing trade expo, right through from below- to above-the-line marketing.
For more information and to register for your attendance, please visit www.madex.co.za, or contact Natasha Heiberg at Specialised Exhibitions Montgomery on firstname.lastname@example.org.