SUPERPOWERS MARK THE ARRIVAL OF FOSCHINI ONLINE

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For the launch of TFG’s latest online store – the iconic Foschini – Kenyan Afrofuturist photographer, Osborne Macharia, was commissioned to create a series of portraits celebrating the power of all women.

Macharia, who was also commissioned by Marvel to create an exclusive piece to coincide with the release of the film Black Panther, was invited by Foschini to interpret three female archetypes that represent the brand’s essence: ‘All Woman’.

Macharia used his creative lens to bring to life three female African Superpowers: the Warrior, the Nurturer and the Idol. The Warrior is the woman of truth, justice and protection. She has survived and now flourishes in the world she creates. The Nurturer is love, she is mother, she is fertility and nature. She is the mother of a nation. The Idol is the sky and the stars and her beauty transcends all. Her power can trigger the formation of new generations.

“You will find women who display all three,” explains Macharia. “I think this is such a powerful message. You don’t have to fall into a certain stereotype, you can enjoy life yet still be responsible, nurturing, caring and a hardcore working woman.”

Macharia worked with models featured in Foschini’s Winter 2018 look book and sourced all apparel, accessories and footwear from Foschini’s winter collection, which presents power suiting, bold accessories and statement pieces.

Visit www.foschini.co.za to shop and to view Osborne Macharia’s striking fashion photography.

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