The Financial Mail is the new home of the Creative Challenge print-advertising contest that gives art directors and copy-writers an opportunity to deliver high impact, tactical print ads for their clients in order to gain free placement in the weekly Financial Mail magazine. The Creative Challenge, which for four years was hosted by The Times, encourages creative agencies to connect brand messaging with current news events and headlines, to deliver maximum impact and audience appeal.
This year the Financial Mail Creative Challenge runs for 8 issues during September and October, with weekly winners automatically entered into the new print category of the annual AdFocus Awards. Weekly winners will also receive exciting prizes.
Rob Rose, editor of the Financial Mail, will be selecting the best ads for publication each week. He says: “The Financial Mail provides a great fit for creative bravery and wit, particularly with our reputation for provocative covers that won the Presentation category of the 2017 Standard Bank Sikuvile Awards. We have a very sophisticated and smart audience of readers, so we’re looking for creative work that can knock their socks off. It’s actually a great opportunity for their clients to benefit from the free exposure as well.”
While the Financial Mail offers comprehensive weekly coverage of investment, business, and political trends, the FM Life section focuses on travel, food & wine, entertainment, art and design. Financial Mailcovers Property, as well as Technology, and the latest apps and gadgets.
“The Creative Challenge reinforces our commitment to creative excellence. With the Financial Mail’s longstanding association with the AdFocus Awards we’re providing a fresh platform to showcase the effectiveness of print advertising, as we celebrate outstanding work in the industry,” says Reardon Sanderson, GM: Group Sales & Marketing at Tiso Blackstar.
Weekly winning ads published in the Financial Mail will also be submitted to the AdFocus panel, who will decide the overall Financial Mail AdFocus Creative Challenge winner for 2018, to be announced at the annual AdFocus Awards on 21 November.
The Financial Mail is published every Thursday.
For additional information about entries, deadlines and ad specifications: Wendy Wright, Business Manager: BDFM | 011 280 3151 | firstname.lastname@example.org