A custom Coke x fashion experience
A brand new initiative by Coca- Cola Africa is bringing popular culture and fashion together in the diverse voice that is uniquely South Africa. Recently Coca- Cola South Africa unveiled Coke Threds, a first of its kind apparel collection. Rooted in the brand purpose of bringing people together, Coke Threds is a design collaboration with local micro labels and culture heavy hitters who are true homegrown talents. The four designers all boast distinct design aesthetics but come together through Coca-Cola in the form of Coke Threds. Rich Mnisi, SGOD, Sol- Sol and Maylee have officially collaborated with Coca- Cola Africa for this youth centric fashion campaign.
Meet the designers
His self-named brand is synonymous with global modernity executed with a locally cultural relevance. Having broken into the industry in 2015, Mnisi’s designs have developed at an exponential rate and have managed to grab the attention of local and international audiences. He has made appearances in Marie Claire, ELLE, Financial Times, Vogue China, Vogue Russia, Bella Nigeria, GQ as well as Mail and Guardian to name a few. Most recently, South African export and global powerhouse Black Coffee wore an original Rich Mnisi on the cover of GQ- a career highlight for the young designer.
S.G.O.D (Styla Gang Original Designs) is a streetwear brand established in Soweto in 2012 by Mpho Makua and Itumeleng Risenga. The apparel is a graphic sportswear label that bridges the gap between high-end fashion and streetwear. Over the years, the company has developed a distinctive approach to marketing and promotion which resulted in an impactful mark in the youth culture space. The designs, renowned for bold typography and colours, have become a statement brand that represents solidarity and the hustle in a youth relevant way.
Maylee is a contemporary Cape Town based womenswear label that consciously blurs the lines between streetwear and high fashion founded by Melissa Kieser. Cool laid-back silhouettes in beautiful rich fabrics and sophisticated silhouettes in typically street-casual and affordable fabrics play on the theme of contradiction, mixing highs and lows throughout her collections. Seemingly with something for everyone, the product jumps from toned- down muted colours to loud and over the top prints at times.
SOL-SOL is a local menswear label that believes in good quality basics with a focus on fit, fabric and design. The Cape Town based label walks the line between menswear and streetwear blending clean silhouettes with muted colour tones. Coupled with that are a combination of bold prints with subtle detailing.
All these designers have been hand-picked to represent the dawn of a new era in the Coca- Cola legacy that expresses and celebrates local talent in a creative way. These signature collections will be available for purchase at the below locations:
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For press enquiries and interview requests, contact Masinhle Mack at firstname.lastname@example.org