FORT and The Creative Circle partner to host the anticipated industry event, starting off 2019 with a celebration of the best advertising has to offer.
FORT, a Creative, Content and Production Network partners with The Creative Circle South Africa in hosting the first monthly awards of 2019 at FORT Johannesburg.
A well curated judging panel, including Grey, FCB, Joe Public and more, spent the day considering the best work the industry has to offer, chaired by FORT’s Amr Singh and The Odd Number’s Sibusiso Sitole. Singh comments about the judging process saying ‘It is a really great conduit that allows people to move into The Loeries stream, Creative Circle have designed it in a way that the environment has a mixture between experienced judges and very inexperienced judges -those that haven’t judged before or aren’t aware of exactly how work is judged. So, it’s a very good environment to learn and prepare them, and thus the agencies, for larger events like The Loeries, Dubai Lynx etc. and that intention is very positive’. With the formalities of judging concluded, the announcement of the Creative Circle Monthly Awards winners would be given at the evenings event.
The evening was set around a collage style, using fine art to comment on the nature of advertising. With over 185 guests in attendance, the industry saw the likes of Ogilvy, VML, M&C Saatchi Abel and TBWA among others coming together in a celebration of South African creativity. The biggest winners of the night were Ogilvy Johannesburg, who were awarded 1st place in the Digital and Interactive category for their work with Philips & Nelson Mandela Foundation titled #SHAVETOREMEMBER. In the Film category M&C Saatchi Able took the win for their work with Nando’s South Africa for ‘You People’.
With the spirit of comradery and celebration in the air, guests enjoyed DJ Kongisto as he entertained guests with an electric blend of nu-disco edits, house, hip hop and 90’s RnB, while they sipped on a variety of gin options from the very popular Gin Bar. The advertising, production and media industries, having celebrated the standard of work over the past year only look forward to, and are encouraged in pushing the boundaries further, to solidify a space for South Africa on a global standard.