The 2019 67 Logos Designathon set to take place on Mandela Day, 18th July has extended the entry deadline for designers and entrepreneurs to the 20th June. Designers will make a pledge to design a uniquely crafted logo at no cost to these entrepreneurial businesses. As with the inaugural event in 2018, the aim is to help kick start these small businesses into full gear.
The designers will be selected and matched with the businesses based on their profiles, passions and experience. Designers will have three hours to execute on their brief and when not collaborating in the logo design process, business owners can attend an impactful skills development workshop.
Last year’s 67 Logos Designathon had a huge impact! Based on the survey results done by CWDi, eighty percent of the business owners say that their donated logos have made a hugely positive difference to their businesses, eighty five percent say that their clients’ perception has changed for the better as a result of their new logos, seventy four percent reached their 2018 business goals and sixty percent say that their logo directly contributed to their success in 2018.
“Our logo has helped bring more focus into the business, it has made the journey that much clearer and that much more sure-footed. I had someone in Austria say “Wow, this logo makes me so happy and I love how you have translated it into your social media presence. It makes me so happy to follow you.” It is also so distinct that people don’t confuse the business with any other business,” says Nwabisa Mayema, Co-Creator of nnfinity.
“Being part of the 67 Logos Designathon was a wonderful experience! From developing a logo for a small business to meeting the other designers involved, each step was an opportunity to connect with people, share ideas, develop skills and make a change. I am looking forward to being involved again this year,” says designer, Willem Myburgh.
What is the 67 Logos Designathon?
The 67 Logos Designathon is an initiative that will see designers and established businesses assisting up and coming SMEs in fast tracking their businesses. SMEs were called upon to register for selection and now 67 SMEs have been chosen to receive a uniquely crafted logo and brand collateral – as well as additional business services. The 67 designers onboard will meet with the SMEs for brainstorming. Presentations and the handover of the logos will happen on 18 July: Nelson Mandela Day.
The presentation date of the 67 Logos Designathon is significant, honouring former President Nelson Mandela, who gave 67 years of his life fighting for the rights of humanity. Nelson Mandela Day calls on South Africans to contribute 67 minutes of their time to making the South Africa a better place. In the spirit of Nelson Mandela and his belief of spreading social justice.