Music videos are important for songs. Visual representation and the art form thereof is an important aspect of not just promoting the music and the artist but also to showcase the level of artistry involved behind the scenes.
Think of Tebogo Malope’s exceptional work on Kwesta’s Spirit or the consistent work that Ofentse Mwase does for artists such as Emtee and Cassper Nyovest.
Music directors are often never given enough credit for their imaginative take on overdone concepts and are able to breathe new life into it. A great music video doesn’t just bring a song to life, often, it lends the song a new one. Check out 5 music directors we reckon you should know about.
He recently let his hand to Elaine’s enchanting debut music video for You’re The One but in reality, Nape Phasha has been in the industry for a young minute. In the past he has done extensive work with independent label, Cutthroat/La Familia shooting exceptional visuals for Vato Kayde’s The Hills and DJ Dimplez’s Vacation.
Morale is a young music video producer and content creator who is making hella waves in the industry. He founded visuals and production company, Clout Cassette, which has shot music videos for Major League DJ’s and Riky Rick but he is most known for his fascination with documenting the new wave in Hip Hop. He has often worked with the guys from progressive record label, Innanetwav shooting Circles for The Big Hash. He has also worked with the Rubberbandgang and shot music videos for A-Reece and Mash Beatz.
Mpendulo Mabindisa, better known as Motion Billy, is a young film director from Khayelitsha who has long been identified as one to look out for in the music industry. His style of filmmaking is cutting edge and his unique perspective centred on Cape Town and the surrounding townships. He has shot music videos for the likes of Driemanskap, Ginger Trill and Zakwe’s Roots.
Nkululeko Lebambi goes by the moniker Armsdeal and runs the production company CideFX Films. He has shot music videos for the likes of Priddy Ugly with the cineamatic Ho$h Ho$h and the visually clean 02Hero coming to mind. He has also worked on Riky Rick’s Stay Shining and Shane Eagle’s ambitious and highly conceptual Yellowverse.
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