Fast Company’s World Changing Ideas Award recognises the best ideas from across industries that are changing the world for the better. M&C Saatchi Abel has been recognised in six categories including “Best World Changing Idea EMEA Region” for The Street Store.
A simple idea born on the streets of Cape Town has catapulted a South African ad agency into the finals of a global competition. M&C Saatchi Abel’s The Street Store, a Force-for-Good Initiative was named a finalist in the Best World Changing Idea EMEA Region and Creativity categories in Fast Company’s World Changing Ideas 2020 global awards as well as recognised in four other categories.
Fast Company’s World Changing Ideas awards honoured the businesses, policies, projects, and concepts from different industries around the world that are making a positive change on a broad range of issues from climate crisis, social injustice, or economic inequality.
The Street Store bridges the gap between the haves and have-nots, providing the homeless with the dignity of choosing their own clothes instead of being on the receiving end of often-unwanted hand-me-downs.
“Because of this, we conceptualised The Street Store concept in 2014. The world’s first rent-free, premises-free, pop-up clothing store for homeless people.”
Travelers are encouraged to bring with them and leave behind a piece of clothing to donate, which would then be used for future Street Stores.
In addition to being named finalist in two categories, The Street Store also received an honourable mention in the Advertising, Spaces, Places, and Cities, Corporate Social Responsibility, and General Excellence categories.
Now in its fourth year, the World Changing Ideas Awards showcase 26 winners, more than 200 finalists, and more than 500 honorable mentions.
A panel of eminent judges selected winners and finalists from a pool of more than 3,000 entries across transportation, education, food, politics, technology, and more.
For more information on Street Store, or to create your own, visit www.thestreetstore.org or on any of the major social media platforms.