Following a three agency pitch, Think Creative Africa has been appointed as the partner agency for Mzansi Magic and DStv Compact’s upcoming campaign.
The agency announced this on 12 May 2020. The entire process ran during the lockdown, virtually, from brief to presentation and award of the account.
Think Creative Africa is a creatively-led, insight-driven through-the-line agency, solving business problems through a uniquely African perspective.
The agency was founded four years ago by Nkgabiseng Motau and Mukondi Kgomo.
Think will implement a campaign led by local insight.
The partnership will be a second for Think and Mzansi Magic following an above the line campaign executed in 2019 (https://thinkcreativeafrica.com/portfolio/mzansi-magic/).
The campaign will be a case study in working in the new normal in the world of brands.
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