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Apple Music Launches New Artist Discovery Program Africa Rising

 Apple Music Launches New Artist Discovery Program Africa Rising
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Apple Music has announced Africa Rising, a new bi-monthly artist program and companion playlist geared towards identifying, showcasing and elevating rising African talent.

Nigerian-born, Afro-fusion singer and songwriter Omah Lay will be the debut artist for the new program.

“I have always used Apple Music, seeing my favorite artists on playlist covers and features but here I am looking pretty as Apple Music’s first Africa Rising artist. I am overwhelmed, dreams really do come true”

Every two months, Africa Rising will feature an artist selected by Apple Music’s editorial team on the continent and use the full force of the platform to amplify them to music fans in Africa and around the  world.

The program also includes a companion playlist featuring the Africa Rising cover star plus the continent’s hottest new and emerging artists across all genres.

“I’m so excited that my fellow Nigerian Omah Lay is Apple Music’s first Africa Rising artist,” said Cuppy, host of Apple Music’s Africa Now Radio.

“This new program and its playlist will elevate the next generation of African superstars and bring them to the world.”

Omah’s musical journey started during his teenage years as a member of the rap group, Lil King. A few years later he swapped performing for producing, quickly becoming Port Harcourt’s go-to guy for a hit single, but he picked up the mic again when he realised he could use his newfound skills to advance his own career.

In 2019 he released two singles “Do Not Disturb” and “Hello Brother”, both of which ended up on heavy rotation on Port Harcourt’s commercial stations, securing him a growing fanbase with each new milestone.

With a musical arsenal that draws from Afrobeats, R&B and pop, Omah’s debut EP Get Layd, which he released under indie record label KeyQaad, has been the #1 album on Apple Music Nigeria since  its release in May 2020, with all 5 songs from the EP featuring on the Nigerian Top 10 singles chart.

About the success of his first project as a solo artist, Omah Lay said: “I wasn’t expecting all of this. I didn’t expect it to happen this fast and so soon, you know what I mean? But I’m grateful. I just made music, I put it out, and everybody’s loving it.”

 

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