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Thebe Magugu Introduces The ANTHRO 1 Collection Campaign

 Thebe Magugu Introduces The ANTHRO 1 Collection Campaign
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The 2019 LVMH Prize winner, Thebe Magugu, took to Instagram to introduce his followers to his campaign for AW20’s “ANTHRO 1” collection.

Magugu described the campaign as  “an exploration of objects strongly associated with my childhood in the township of Galeshewe”.

His eponymous contemporary South African women’s wear fashion brand was launched in 2016 after studying fashion design, photography and media at the LISOF School of Fashion in Johannesburg.

Check out his posts from Instagram.

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Introducing the campaign for AW20’s “ANTHRO 1” collection, which is an exploration of objects strongly associated with my childhood in the township of Galeshewe. From the wheels of a toy bike that will eventually ‘scrape’ instead of ‘turn’ (from excessive use), to the satellite dishes which were the source of so many of our various awakenings, I hope you can look at these images and see parts of your past, and a vision for your future. The women in these images are my friends, who inspire me with the work they do across photography, curation, music and fashion. Photography: @travysowen Creative Direction: @thebetsilem Styling: @amyzamaa Hair: @missmoloto Make-Up: @annicemakeup & @orlioh #thebemagugu #aw20

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In the 3rd image from my campaign featuring fond objects from my childhood, my muses hang from a satellite dishes wearing the Green & White Knitted Dress + Scarf from AW20’s “ANTHRO 1 “ collection. I was quite young when my mom bought the family DSTV [local satellite service] and the first thing that showed when the service was switched on was Marc Jacob’s FW 2003 collection for Louis Vuitton (I think it was duchess satin dresses in jewel tones). I was around 7 years old and my family and I – utterly engrossed with this bizarre world – would make it a tradition to at least watch one hour of FTV everyday before Days Of Our Lives came on (still cant believe Marlena survived a 30-story plummet). Anyway, Its fascinating to think that a passing image of something has the possibility of steering the rest of your life. Photography: @travysowen Creative Direction: @thebetsilem Styling: @amyzamaa Hair: @missmoloto Make-Up: @annicemakeup & @orlioh

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Ray Maota