Dickies has launched its first ever global multimedia marketing campaign – United by Inspiration, United by Dickies.
Implemented during the global pandemic, United by Dickies has become the new reality; that we’re all apart but still shaping the future together through action, work and creative expression.
The campaign is about building communities inclusive of diverse individuals under one common language, which is inspiration.
- Bonolo Modise: An amazing jewelry designer with a minimalistic approach to her design, driven and inspired by African influences and her hometown Soweto.
- King Luthendo: A Tshivenda rapper and illustrator telling you a story of a South African culture.
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