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Salesforce and Disney Studios Content join forces to help accelerate production with new technology

 Salesforce and Disney Studios Content join forces to help accelerate production with  new technology

Salesforce is now an innovation partner of the Walt Disney Studios StudioLAB 

StudioLAB is an innovation program that applies cutting-edge technology to help solve  production challenges and explore emerging storytelling tools.

Salesforce (NYSE: CRM) and Disney Studios Content today announced a five-year innovation partnership to help support Disney filmmakers and marketers  using the Salesforce platform. 

By naming Salesforce a StudioLAB Innovation Partner, the companies will explore new ways to  use technology to manage and accelerate the content production lifecycle and support the  creation of content — from the earliest ideas in development all the way through post-production  and marketing. 

Using technology from Salesforce Customer 360, which includes industry-leading apps for  sales, service, marketing and commerce, the partnership will initially focus on reimagining  production by: 

? Developing digital workflows to help manage the production and marketing of Disney  Studios content. 

? Supporting executive decision-making by providing a 360 real-time view of the  performance of media properties.  

? Deploying simple, mobile-first technologies to help studio personnel access updates and  quickly collaborate in real time, from any device, anywhere. 

“Disney’s creative leadership has inspired generations with emotional storytelling and  imaginative experiences,” says Sarah Franklin, President and Chief Marketing Officer,  Salesforce. “At Salesforce, we’ve worked to create similar magic with our brand, events and  global community of Trailblazers. We are thrilled at the opportunity to help StudioLAB advance  their storytelling and experiences with our technology.” 

“Salesforce’s platform gives us the ability to accelerate and better coordinate the production  process,” says Jamie Voris, Chief Technology Officer, Disney Studios Content. “With Salesforce  as our Innovation Partner we can equip our marketers and storytellers with world-class  technology to better deliver against the incredible slate of content we have planned for  streaming and theatrical audiences.” 

Additional Information 

? To learn more about how Salesforce brings companies and customers together,  visit here

? To learn more about The Walt Disney Studios StudioLAB, visit here.

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