Hitchat Entertainment, a music production company focused on empowering talent from townships and disadvantaged communities, has officially launched a new T-pop girl band titled 4IAM (read as For I Am).
Having auditioned and gone through a rigorous selection process, 4IAM consists of Annie, PHX, Doli, Grace, Giselle and Nokwanda. The six-women powerhouse is re-writing what it means to be a “girl band” in South Africa, with their genre-redefining sound of T-Pop, short for Township Pop.
The band name 4IAM is an acronym for the 4th Industrial Age Music. The conceptualisation of Hitchat’s new genre, T-Pop, comes around a time of new technological revolution. It’s futuristic, innovative and music with longevity. 4IAM are the leaders of tomorrow’s generation. T-Pop, similar to most progressive music genres, is a fusion of several South African born sounds. Amapiano, Pop, Kwaito, House, Hip-Hop and all the sounds of a rich list of genres that are inseparable to our culture.
Their first single ‘Legends’ is a culmination of the collaboration between Hitchat and the producers and songwriters T.I Jakke, Karl Ola Kjellholm, BRBN, Tor Eimon and Gold Fever Records, ensuring only the best in international music production standards, having written and produced music for artists such as Christina Aguilera, Lady Gaga, Daddy Yankee and many more. T.I Jakke’s recent hit Kings and Queens by Ava Max was No.1 on the Billboard’s radio airplay chart.
‘Legends’ tells the story that through hard work you can overcome any hardship. Having grown up in various townships all across South Africa, 4IAM encourages everyone to become the heroes of their stories. 4IAM is the embodiment of the potential that exists right here at home. An international-level act working with world-class producers.
4IAM’s single ‘Legends’ will be available on all digital streaming platforms on the 18th of June. With an accompanying dance video to go along with the release. Make sure to follow 4IAM on all Social Media platforms to be a part of their journey into mastering their craft.