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SA Creatives

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Social Savviness Is Well Planned

The internet lasts forever, but can your brand’s reputation? Today, almost everyone’s a critic, complete with an unfiltered opinion. Be it the clout chasers or active advocates, many take to social media to air these opinions and grievances where the views are met with either support or scorn; and the line between the two are […]Read More

Apple Music Shines Spotlight On Afrikaans Pop Sensation Bernice West

Apple Music’s New Artist Spotlight for September is Bernice West, a Cape Town-based singer-songwriter whose unique vocal stylings position her at the forefront of the evolution of Afrikaans pop music. “My gratitude to this absolute honour, is of incredible value. Thank you Apple Music for shining your spotlight on new artists and creating a platform […]Read More

Sanlam’s Latest TV Commercial Sums Up 2020

In an act of supreme cosmic irony, this year has brought with it none of the 20/20 vision and keen sense of foresight we had hoped it would. Instead, we all were caught off guard by a global pandemic and its ongoing, far-reaching consequences. Sanlam’s latest campaign bravely goes there…voicing the very personal yet pervasive […]Read More

Race And Identity Discussed At The 2020 Virtual South African

This year’s virtual South African Book Fair has seven unmissable sessions for anyone interested in race and identity. Up first is The World Looks Like This From Here: masculinity, misogyny and African psychology on September 12th at 11h30. In a session moderated by award-winning author Malebo Sephodi, the gendered journeys of boys to men and […]Read More

Apple Music’s Africa Rising Artist Is Manu WorldStar

Apple Music announced the second featured artist in its Africa Rising program as South African-born Congolese rapper and singer, Manu WorldStar (real name Emmanuel Mutendji). “I feel really blessed and honoured. We worked so hard on this project and the platform Apple Music is giving me with Africa Rising allows for my message to be […]Read More

Relativ Media Partners With Uber

Relativ Media has from Tuesday, 1 September started rolling out a new offering that will see it branding on qualifying Uber driver-partner vehicles at various locations across South Africa. Relativ Media said that the logic behind its foray into transit advertising is because Uber is everywhere. According to Uber South Africa, the company has over […]Read More

Hot New Soft Drinks From MoFaya

A hot new range of 12 soft drink products from MoFaya has hit the South African market – featuring fresh new flavours and a sparkling use of kasi lingo in the product names. MoFaya, a black-owned beverage company in South Africa, has gained considerable ground in the African market since launching five years ago, and […]Read More

Influencer Marketing: Finding The Right Fit

As a result of consumers spending more time online, and on social media platforms – influencer engagement is at an all-time high. Platforms such as Facebook and Instagram are enjoying more than 50% more messaging on the platforms, and more than 70% more time spent on the apps, while influencers have reported as much as […]Read More

Bold Pan African Collaboration At The 2020 Virtual South African

A bold and exciting Pan African collaboration gets underway at the upcoming South African Book Fair which takes place as a virtual event from September 11th to 13th. The initiative aims to create a collaborative and co-ordinated approach towards increasing the promotion of local, African-owned and -controlled book production industries as well as the exchange […]Read More