How to be creative in this day and age

Last year we wrote an article on what to do for a successful 2012. After a rough and sometimes challenging year we have complied some do’s and don’ts for a successful and creative 2013. Stop being creative Take a break from the creative scene every now and then. Creativity can only be achieved with a clear mind. I always recommend doing something completely none related... Read More

Confessions of an Above-the-Line Woman:

 My name is Suhana Gordhan. And I’m terrified of Digital. So, I got a job as a Creative Director at a Digital agency. I figured that I would walk amongst digital gurus, behave like a spy, blend in when I needed to, drop a tweet here and there, absorb as much as I could and finally learn to walk comfortably in virtual stilettos. When I made my move from Above-the-Line to Digital,... Read More

Holi One Colour Festival

Today we chat to Brian Little, MD of Seed Experience  who is the project manager behind Holi One Colour Festival taking place this year. What was the inspiration behind launching Holi One Colour festival in South Africa? Colour Festivals have been hugely successful all over the world. Images and videos from these went viral in South Africa which introduced people to the idea,... Read More

The SA Creative’s Top 10 websites: 2013

Last year we compiled a list of the best creative websites according to the SA Creatives team and other creative professionals. After the success of last year’s listing we have decided to make this a yearly exercise. Between 10 and 5 This is a very trendy platform that allows creatives to showcase their work to a large audience. If you think you have what it takes to be seen,... Read More

From Sound Engineering to Script writting!

The scriptwriter… Carl Jung once said: ‘In all chaos, there’s cosmos, in all disorder, there’s a secret order.’ …A secret order indeed. My writing career started with Sound Engineering at the College of Arts. A course I genuinely loved. Music, my passion! Little did I know that it wasn’t about the music, it was about composing itself. Telling a story, whether... Read More

TIPS FOR THE VIRGIN EXHIBITOR

By Sajidha Gamieldien, senior associate at Intellectual Property law firm Adams & Adams. So, you’ve finally decided to exhibit your product designs, but you’re worried about copycats lurking at the exhibition waiting to pounce on your prized creations. Here are a few helpful pointers to help you navigate your way through the intellectual property dilemma many designers... Read More

Memoirs of a TV editor

Today we have a feature article on television editing, written by Sindi Myeza. Sindi works as an editor for CNBC Africa, and this is her colourful take on television editing: I’ll be honest with you, I never liked editing. In fact I hated it. It was time-wasting and dull to me. I mean, the whole day? Sitting in this dark, soundproof room? Putting what producers, directors... Read More

PROTECTING YOUR CREATIVE

“Nausea, disorientation, trouble breathing and an elevated heart rate are all the things I associate with issues as complex as establishing how best to protect ideas, or whether or not I have ideas that need protecting.  In an industry caught up in ideas and creative, at times protecting intellectual property can be the last thing on your list.  I think the fact that Adams &... Read More

Designing the city of tomorrow

Can the discipline of design, generally seen as the playground for creative thinkers and artists, play a tangible role in changing the way a city operates? Programme director of the Cape Town World Design Capital (WDC) 2014 project, Richard Perez, plans to find out. Design can mean a lot of different things to different people; but generally understood, it is the plan for the construction... Read More

Ad agencies: Pause before you pitch

With the Loeries Awards around the corner South African agencies are holding thumbs in the hope that they will walk away with the coveted ‘bird’. “At this time,” says Danie Strachan, partner at Adams & Adams, “it is a good idea to look back at the pitches that are done in order to persuade a client to go ahead with an advertisement. “Advertising agencies normally... Read More