TIPS FOR THE VIRGIN EXHIBITOR

SA Creatives

By Sajidha Gamieldien, senior associate at Intellectual Property law firm Adams & Adams. So, you’ve finally decided to exhibit your product designs, but you’re worried about copycats lurking at the exhibition waiting to pounce on your prized creations. Here are a few helpful pointers to help you navigate your way through the intellectual property dilemma many designers... Read More

Cross-processing in film photography

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Cross-processing, also known as “Xpro”, is the procedure of deliberately processing film in a chemical solution intended for a different type of film. Since the chemical mixture is optimized for a special kind of film, you often get unpredictable results when combined differently. The process is seen most often in fashion advertising, band photography and in recent years has... Read More

Creating light leaks-Photography

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Light leaks occur where light is able to seep, or “leak” in, causing the film to over-expose. Some people consider these light leaks to be artistic and therefore leave the light leaks untouched. This once happened to me, where the side of the first frame was exposed to light and caused a light leak on the photograph. I loved the final effect. The most common light leak areas... Read More

How to make your own Matchbox Pinhole Camera

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Step 1 What you will need: A matchbox, two new rolls of 35mm film, a pair of scissors, a scalpel, an empty drinks can, a black marker pen, black tape, a pin, a ruler and clear tape. Step 2 Draw two diagonal lines across the outside of the box  to determine the center point. Cut a 10 mm x 20 mm frame from the outer box. Step 3 Draw and cut a 35mm x... Read More

An intro to Pinhole photography

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By Nadia Jansen van Vuuren. Pinhole photography is lensless photography where by  photos are created by light falling onto light sensitive film. The simple camera consists of a lightproof box, film and a pinhole. The light passes through the hole and an image is formed in the camera. The pinhole is simply an extremely small hole, made with the tip of a pin pierced through thick... Read More

Creative’s, consumers and how colours work

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In articles to come I will be covering different elements that designers need to consider when designing for a large market. These will be shapes, fonts and colour. For now Ill discuss colour and how it appeals to the masses. According to the research done by Kissmetrics, smell counts one percent of purchasing decisions, six percent is texture and 93 percent is appearance. 85 percent... Read More

Freelancing in a digital world

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A few years ago, as a freelancer you had control of who you knew and met. You went to networking sessions, collected business cards and did what any good business man should do, you kept the client happy. The client would then tell their client about your awesome work and bada boom bada bing you have another client. Eventually through positive word of mouth you became a Jedi freelancer.... Read More

Web design Trends that should die

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The digital world is flourishing like never before, yet people refuse to let go of old and unprofessional trends. So if you don’t want fall in the category of web design failures, try avoiding the points mentioned in the list below. And for those of you who do have some of the below features on your website, don’t stress. The first step to rehabilitation is admitting you have... Read More

Creatives – why you can’t get a job

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Today it is really hard to find a job and it seems creatives repeat the same mistakes all the time when applying. I have dedicated today’s post to exposing those mistakes.   1 ) You’re dedicating your search to online only. What we often forget is that thousands of people have seen that very same advert online, making the competition almost impossible. I recently read... Read More

Basics skills when going Digital SLR -Photography

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Your move to digital SLR photography opens up a whole new world of experimentation and growth as the technology and its enabler (the camera) lends it itself to a myriad of photographic opportunities. Graduating to digital SLR status no doubt means that you are taking photography more serious and would like to start exploring what different lenses, lighting and other kit can bring... Read More