How to be creative in this day and age

Last year we wrote an article on what to do for a successful 2012. After a rough and sometimes challenging year we have complied some do’s and don’ts for a successful and creative 2013. Stop being creative Take a break from the creative scene every now and then. Creativity can only be achieved with a clear mind. I always recommend doing something completely none related... Read More

Confessions of an Above-the-Line Woman:

 My name is Suhana Gordhan. And I’m terrified of Digital. So, I got a job as a Creative Director at a Digital agency. I figured that I would walk amongst digital gurus, behave like a spy, blend in when I needed to, drop a tweet here and there, absorb as much as I could and finally learn to walk comfortably in virtual stilettos. When I made my move from Above-the-Line to Digital,... Read More

The SA Creative’s Top 10 websites: 2013

Last year we compiled a list of the best creative websites according to the SA Creatives team and other creative professionals. After the success of last year’s listing we have decided to make this a yearly exercise. Between 10 and 5 This is a very trendy platform that allows creatives to showcase their work to a large audience. If you think you have what it takes to be seen,... Read More

From Sound Engineering to Script writting!

The scriptwriter… Carl Jung once said: ‘In all chaos, there’s cosmos, in all disorder, there’s a secret order.’ …A secret order indeed. My writing career started with Sound Engineering at the College of Arts. A course I genuinely loved. Music, my passion! Little did I know that it wasn’t about the music, it was about composing itself. Telling a story, whether... Read More

Memoirs of a TV editor

Today we have a feature article on television editing, written by Sindi Myeza. Sindi works as an editor for CNBC Africa, and this is her colourful take on television editing: I’ll be honest with you, I never liked editing. In fact I hated it. It was time-wasting and dull to me. I mean, the whole day? Sitting in this dark, soundproof room? Putting what producers, directors... Read More

Social photography – sharing more memories in more ways

Gone are the days of loading film into cameras, of waiting until the roll is finished and then taking the canister to a shop to get developed. Today’s photography is all about instant gratification, seeing your images come to life in a matter of seconds. And then posting them on various social media sites, sharing the moment with friends, and showing off a little about where you... Read More

Over Photoshoping becoming a real issue

Most advertisements stretch the truth somewhat and the average consumer generally knows not to take ads too literally. It has been reported that the average urban dweller is bombarded with around 5000 advertisements a day across all mediums including television, radio, print, outdoor, internet and social media. Most of these advertisements fall somewhere in the gray area  between... Read More

CREATIVES’ SOCIAL MEDIA SURVIVAL GUIDE [PART1]

Part one Gone are the days when designers were instantly recognised simply by winning awards and the strange outfits they would put together. In this new age of social media, any professional can gain recognition, simply by understanding the tools of the game. In this post, I will provide you some basic tips on how to use social media for your personal creative brand. In the articles... Read More

If Social Media Is So BIG, Why Don’t We Have More Of Our Own? Open letter to digital creatives.

 Open letter to digital creatives: Social networking has grown in leaps and bounds and everyone is building them except us South Africans. Okay let me not exaggerate – we do have a couple,  but not enough to justify worldwide competition. We have the brains , so where are the balls? Did you know that Indonesia’s version of Facebook is bigger than actual Facebook in Indonesia?... Read More

Imagine, Creative’s that are Social Media Strategists

I know what you’re thinking just by reading that title. The possibility of creatives being social media strategists would lead to bad spelling, self-centred comments on social networks, and many alcohol-related problems. Yes it’s true, we are somewhat mixed-minded, but imagine the awesome possibilities one could have if they utilised their creative’s correctly. The first and... Read More