AUTHENTICITY IS KEY TO AN INCLUSIVE REPRESNTATION OF AFRICA IN ADVERTISING The negative perception of Africa has always been linked to media and advertising. This has led to the stereotypical view of Africa as a dark continent. Advertisers, Creatives, photographers, media practitioners and even African citizens themselves now have the opportunity to change that. How? […]Read More

Inside an internet café, there are mundane things that the new Coca Cola advert brings to life with the accompaniment of the sound of an amapiano track. In Africa, our cafés are boxed spaces where we do not wait in line for a warm drink. These are spaces that, with one print, can change our […]Read More

Johannesburg, May 2021 – Michael Knight and KITT are an 80s duo that every South African knows and loves. But what if KITT was no longer in America? What if he had a new owner and a new best friend? Chicken Licken®, together with their brand and communications agency, Joe Public United, reimagined this classic […]Read More

Changing the face of Africa’s Advertising For many years Africa has been perceived as a dark continent with a vast amount of socio-economic problems. What ismore, the visual elements of an Africa with lions roaming the streets and the stereotypical images of poverty. Photography has been the powerful engine to these false stereotypical views circulating […]Read More

Hippo.co.za Brand Campaign Humorously Unpacks Consumers’ Biggest Regrets Regret Monsters connect with audiences by highlighting better decision-making when it comes to insurance Comparison website Hippo.co.za has launched an innovative advertising campaign aimed at encouraging consumers to make better purchasing decisions. The Hippo Regret Monsters campaign, created with award-winning agency FoxP2, shines a light on bad […]Read More

Leading Scotch whisky launches Stay True: There’s No Wrong Way campaign Staying True to Yourself It does not matter to Ballantine if you dance to Makeba by Jain alone in your room. They want to see you be the you who can only express themselves by writing things down or singing. Only you know how […]Read More

  [Johannesburg; SA] What if I told you that if you didn’t read this article, your view on advertising, and most likely marketing as a whole, might always be lacking a particular something?   I hope that got your attention because that’s what advertising is to us at ETIKET. “To us, it’s not an impersonal, […]Read More

“Just Do It” Having paused the use of Its Finger Lickin’ Good in 2020, KFC is ‘trying on’ famous slogans from iconic brands for the next 48 hours The tongue-in-cheek campaign will see iconic slogans ‘tested’ through KFC advertisements on social media and out-of-home advertising After 64 long and beautiful years, we decided to pause […]Read More