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Spotting a unique opportunity in the space, Samantha Coom founded The Social Craft, and together with Turn Left Media (LinkedIn’s official partner in Sub-Saharan Africa) the new dynamic duo are injecting passion, expertise and skills development into the digital marketing space across Africa, the Middle East and Mediterranean countries. In January 2021 Samantha Coom launched The Social […]Read More
Cobra is proud to announce the launch of its brand-new brand positioning “Here For You”. This is no ordinary marketing campaign. Instead, it is a strategically developed and carefully curated positioning that cuts to the heart of what the Cobra brand is all about. It’s smart, savvy and heart-warming – and it’s likely to make […]Read More
In another South African first, the latest Chicken Licken® Hotwings® film, the theme of outer space brings intrigue for the audience as it reveals just how far even an alien will go to satisfy its craving. Because, when the craving’s got you, it’s got you! Integrated brand and communications group Joe Public United has once again succeeded […]Read More
Toyota South Africa has launched the all-new Toyota Agya to capture a bigger share of the country’s small car market. Appealing to those drivers who want an affordable vehicle offering as standard the features not normally found in a smaller car, the Agya specifically targets a younger audience buying their first car. Because the Toyota Agya has […]Read More
ESPN Africa has announced a collaboration with comedy character Bob O’Connor, the alter ego of actor Tyson Ngubeni, who has been stationed in South Africa since 2018. Through humour and sporting knowledge, O’Connor will be sharing insights that will help South Africans foster understanding of American sports, both on television and social media. He will […]Read More
Here’s a recap of advertising news from the previous week. For the annual Jive summer campaign, DUKE, in collaboration with Mark1 and Positive Dialogue, created quite a stir in one of Cape Town’s most historic neighbourhoods. The agency painted four of the iconic, colourful Bo-Kaap homes, as well as the adjacent Iziko Bo-Kaap Museum in […]Read More
Boring billboards, awkward song and dance routines and random hashtags – who hasn’t seen an advert at some point that they feel they could have done a bit better? Because despite the advertising and marketing industry being packed to the brim of big personalities who hold our creative community to a high standard, every year […]Read More
Through-the-line agency, Offlimit Communications (OLC) has announced that they have bolstered their in-house digital and public relations divisions. The digital and social media division will now offer an array of services that include but not limited to; strategy, content management, social media, SEO and SEM strategies, PPC, web, multimedia, and CMS. The PR division will […]Read More
Valiant proudly celebrated its first ever win at this year’s prestigious Promax Africa Awards as their #UpdateYourStatus campaign was acknowledged with a Silver Muse in the Social Media campaign category. Promax is the global association for the entertainment marketing industry, and the Promax Awards are the world’s premier celebration of outstanding achievement in entertainment marketing […]Read More
To kick off the launch of the annual Jive summer campaign, DUKE, in collaboration with Mark1 and Positive Dialogue, created quite a stir in one of Cape Town’s most historic neighbourhoods. The agency painted four of the iconic, colourful Bo-Kaap homes, as well as the adjacent Iziko Bo-Kaap Museum in stark, plain white in order […]Read More
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