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FINALISTS for the 24th annual BASA Awards partnered by Hollard. One of the creative sector’s most anticipated awards events, the 24th Annual BASA Awards, partnered by Hollard, shines a spotlight on partnerships with the arts that have, through their projects, made a positive impact. “Art stimulates creativity. Businesses that understand the power of art to the […]Read More
The Famous Grouse This year’s edition of the British and Irish Lions Tour has been steaming with action and suspense on and off the field. As with previous editions of the tour, there is a lot of fanfare, anticipation and excitement associated with the tour. The sport of rugby is as eventful and dramatic as […]Read More
AUTHENTICITY IS KEY TO AN INCLUSIVE REPRESNTATION OF AFRICA IN ADVERTISING The negative perception of Africa has always been linked to media and advertising. This has led to the stereotypical view of Africa as a dark continent. Advertisers, Creatives, photographers, media practitioners and even African citizens themselves now have the opportunity to change that. How? […]Read More
POWER BRANDS GET ON BOARD WITH THE 67 LOGOS DESIGNATHON The 67 Logos Designathon provides small businesses and entrepreneurs with free, professionally designed logos and business support through participating partners, all celebrating Nelson Mandela Day. Now in its fourth year, the 67 Logos Designathon sees welcome additions to the initiative, making for an even more powerful impact for […]Read More
Inside an internet café, there are mundane things that the new Coca Cola advert brings to life with the accompaniment of the sound of an amapiano track. In Africa, our cafés are boxed spaces where we do not wait in line for a warm drink. These are spaces that, with one print, can change our […]Read More
Johannesburg, May 2021 – Michael Knight and KITT are an 80s duo that every South African knows and loves. But what if KITT was no longer in America? What if he had a new owner and a new best friend? Chicken Licken®, together with their brand and communications agency, Joe Public United, reimagined this classic […]Read More
Changing the face of Africa’s Advertising For many years Africa has been perceived as a dark continent with a vast amount of socio-economic problems. What ismore, the visual elements of an Africa with lions roaming the streets and the stereotypical images of poverty. Photography has been the powerful engine to these false stereotypical views circulating […]Read More
Hippo.co.za Brand Campaign Humorously Unpacks Consumers’ Biggest Regrets Regret Monsters connect with audiences by highlighting better decision-making when it comes to insurance Comparison website Hippo.co.za has launched an innovative advertising campaign aimed at encouraging consumers to make better purchasing decisions. The Hippo Regret Monsters campaign, created with award-winning agency FoxP2, shines a light on bad […]Read More
Leading Scotch whisky launches Stay True: There’s No Wrong Way campaign Staying True to Yourself It does not matter to Ballantine if you dance to Makeba by Jain alone in your room. They want to see you be the you who can only express themselves by writing things down or singing. Only you know how […]Read More
[Johannesburg; SA] What if I told you that if you didn’t read this article, your view on advertising, and most likely marketing as a whole, might always be lacking a particular something? I hope that got your attention because that’s what advertising is to us at ETIKET. “To us, it’s not an impersonal, […]Read More
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