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Arguably two of the biggest shifts happening the world over are climate change and digitisation. Both affect industries, society and individuals in myriad of ways and impact how we live our lives. No truer is this than in the fashion industry. $400-billion worth of clothing ends up in landfills or incineration every year due to […]Read More
The world has woken up to the fresh fashion leadership that South Africa has to offer and local creatives are taking the opportunity to shine, even in the face of the pandemic. Thebetsile Magugu, the creative force behind luxury South African label Thebe Magugu made fashion history in 2019 when he won the LVMH Prize […]Read More
Thebe Magugu on raising awareness of corruption in South Africa and highlighting the whistleblowers who fight it As the guest designer at the 100th edition of Pitti Uomo. Thebe Magugu uses the ancient fortress as an opportunity to raise awareness of one of the most serious issues affecting our country. Magugu presents his first full […]Read More
Fashion Foward A year after announcing our agreement with the American giant PepsiCo, FESSURA has finally launched the ‘FESSURA X PEPSI‘ capsule collection for Spring-Summer 2021. The collection is now available online at www.fessura.com, in the FESSURA Flagship Stores and in selected multi-brand boutiques around the globe. FESSURA, portraying a specific idea of style inspired […]Read More
In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their ‘All The Stories Are True’ campaign. A series of long-format 90” films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J’Something, who shared their real-life ‘Chuck’ stories – based on the brand’s most famous sneaker. In 2019 Converse then […]Read More
Who doesn’t love a comic book story every now and then? Imagine a comic book with a superhero who is strictly African. Enters Azania! This range is created to help visualise an African superhero inspired by true kings and heroes who came before us. Modelled on the great warrior King Shaka of the Zulu Kingdom, […]Read More
PUMA diversifies its Autumn-Winter ’18 Select lineup by partnering with up and coming fashion brand AYT?O | Outlaw Moscow. Born from the streets of the Russian capital and founded in 2014 by designer duo Maxim Bashkaev and Dilyara Minrakhmanova, AYT?O | Outlaw Moscow is a progressive fashion brand. They have participated in Paris and Milan […]Read More
For the launch of TFG’s latest online store – the iconic Foschini – Kenyan Afrofuturist photographer, Osborne Macharia, was commissioned to create a series of portraits celebrating the power of all women. Macharia, who was also commissioned by Marvel to create an exclusive piece to coincide with the release of the film Black Panther, was […]Read More
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