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Conscious consumers are championing the resale of goods to reduce waste and extend the active life of garments and other products, and innovators in the retail sector are responding. The transient ownership of goods is an emerging trend that has been on the radar of Flux Trends since 2012. “The growth of sustainable consumption seems […]Read More
The 2019 LVMH Prize winner, Thebe Magugu, took to Instagram to introduce his followers to his campaign for AW20’s “ANTHRO 1” collection. Magugu described the campaign as “an exploration of objects strongly associated with my childhood in the township of Galeshewe”. His eponymous contemporary South African women’s wear fashion brand was launched in 2016 after […]Read More
Gospel singing sensation, Jarrad Ricketts, is set to launch an exciting new venture, with the debut of his TESTIMONY fashion brand. For Cape Town-born-and-raised Ricketts, 33, TESTIMONY is a fashion brand that has been in development for over four years now. After visiting more than 70 schools around the Western Cape doing motivational talks and sharing his […]Read More
In a bold move to address the environmental impact of the fashion industry, Timberland has announced a goal for its products to have a net positive impact on nature by 2030 – giving back more than it takes. Given Timberland’s outdoor heritage and longstanding commitment to protect nature, the brand is turning to nature for inspiration, driving […]Read More
South African luxury brand, Rich Mnisi, has collaborated with illustrator par excellence, Karabo Poppy Moletsane for their new “Running Errands” collection. The capsule collection combines different artistic styles intersecting multiple identities just as complex as our country with diverse people and cultures puzzled together. Check out the collection below. See more of […]Read More
As the saying goes “be the captain of your own ship” which we interpret as “be the master of your own destiny”. From Butans Summer 18 range, The Black Star Line pays tribute to a shipping line of the same name started by Marcus Garvey in 1919 making it the first black owned shipping fleet […]Read More
Following the partnership announcement and the reveal of the RS-0 and RS-100 Polaroid sneakers, global sports brand PUMA and consumer electronics powerhouse Polaroid today end the suspense by announcing that the sneaker pack will be launched on 8 September. “Instant photography” has taken on new meaning since Polaroid first introduced the instant camera in the […]Read More
PUMA diversifies its 2018 SELECT lineup by partnering with up-and-coming fashion brand Outlaw Moscow (a.k.a AYT?O). Born from the streets of Russia’s capital and founded in 2014 by designer duo Maxim Bashkaev and Dilyara Minrakhmanova, Outlaw Moscow | AYT?O is a progressive brand that has participated in Paris and Milan fashion weeks multiple times. They […]Read More
WEAR IT WORK IT is the new micro-influencer campaign brought to you by Livity Africa and Woolworths that will see 30 fashion and lifestyle influencers competing in an exciting two-part programme kicking off in July. The campaign coincides with the recent launch of Woolworths’ new Edition range for men and women, which features the season’s […]Read More
On the 30th of June 2017 at OPEN in Maboneng, Night In The Garden will be hosting their first intimate and collaborative edition to their NITG family called, Curated Nights. The addition of their newest exhibition to the NITG Stable, Curated Nights will be all about bringing two creative forces, one from the fashion industry […]Read More
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