I am a Cape Town based writer and editor.
I make the unimaginable believable. The power of language to inform identity is an idea that I love. I revel in the fact that my job is about creating and telling a story, not simply matching good words together.
I love to write, you see. But what I really look for is to make a difference through my work.
As a creative, I have a passion for bringing things to life. Even if I’m editing an academic paper, it brings back that nostalgic feeling you have as a kid. When you believed with everything you were that the box lying across the room was actually a creature you needed to slay. Or when you looked at the big tree in your garden and saw only a castle-wall that needed climbing. It’s about making the unimaginable believable. The notion hardly even makes sense, yet it’s why I write.?
It is my job to annihilate bad grammar, provide copy and content for various platforms, review albums, interview musicians, research back routes for tourists and work as a ghostwriter for those who need to tell their human stories in words. I can be found researching antique pieces during the day or playing music journalist at night. Mostly though, you can find me on my official blog and we can chat about how I can create content that works for you or your business.
I am a freelance copywriter / CD with more than 12 years’ in the advertising industry. I’ve worked with some of CT’s top agencies, largely in BTL.
I have been freelancing for more than 3 years, and pride myself on accuracy, quick turnaround and a distinct lack of BS.
Get in touch if you need concepts and/or copy for websites, brochures, emailers,DM, promo campaigns and competitions, break-up letters and more.