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In a bid to leverage their sponsorship of the 2015 Rugby World Cup, official logistics partner, DHL Express, has set-off on a grand and ambitious journey to pass a single rugby ball from hand-to-hand, through 45 countries over a period of 45 weeks. Starting in Cape Town and ending in the host city of London, […]Read More
With Idols entering its 10th series this year, the hit show set out to make a splash with an advertising campaign designed to let audiences know that this season would be bigger and better than ever before. Jozi-based agency 7 Different Kinds of Smoke (7DKS) was selected as the team for the job and as such, […]Read More
Jozi-based agency, 7 Different Kinds of Smoke (7DKS) recently turned traditional advertising on its head when instead of interrupting viewers with standard advertising, it transformed the promotion and production of popular TV series, Tropika Island of Treasure into a 360-degree trans-media entertainment campaign. With an average weekly viewership of nearly 2 million views, it’s clear consumers couldn’t […]Read More
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