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Tags : adidas Originals

Terence Neale directs second global adidas Originals campaign

Egg Film’s Terence Neale directed Original Is Never Finished, adidas Originals’ new global commercial featuring visionaries from the worlds of music, skate, sport, style and art. Shot in South Africa, with celebrity pickups in Los Angeles, Original Is Never Finished trended on YouTube on its release, racking up over four million views in under 48 […]Read More

Terence Neale short wins Craft Gold at Cannes Lions &

Your Future Is Not Mine, a global adidas Originals short film directed by Egg Films’ Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions. Your Future Is Not Mine won the only Gold in the Original Music category, while Terence was […]Read More

Terence Neale cracks Best Ads On TV for global adidas

Egg Films’ Terence Neale is in the international spotlight again for Your Future is Not Mine, a global adidas Originals short film for New York agency Johannes Leonardo. Your Future is Not Mine cracked this week’s Best Ads on TV; was Top Spot of The Week on Shoot; and was Editor’s Pick on Creativity and Little Black Book. Beautifully soundtracked by Daisy Hamel-Buffa, the short film challenges the […]Read More

YEEZY BOOST 750

Kanye West and adidas Originals release the second style of the now iconic YEEZY BOOST 750 which was the first collaborative product launched earlier this year in February 2015. This  YEEZY BOOST 750 comes in an all black premium suede version with a full length BOOST™ midsole, featuring adidas’ coveted cushioning technology, combining the ultimate in […]Read More

THE ADIDAS ORIGINALS TUBULAR MEETS THE STREETS OF JOHANNESBURG

On Friday 2 October adidas Originals boldly launched four new styles from the SS16 Tubular collection, which was revealed by a group of local models moving around architectural obstacles in an atmospheric window display within AREA3. Creative lighting and backdrops ensured that the essence of Tubular’s conceptual style was perfectly captured and the exterior of the […]Read More

adidas Originals collaboration with The Sartists gives global campaign a

Powerful short film celebrates creative authenticity in South Africa – Earlier this year adidas Originals kicked off a global campaign with a star-studded TVC that challenged the notion of what it means to be a superstar. The push – one of the largest ever for the Originals brand – celebrates the 45th anniversary of the Superstar, adidas Originals’ […]Read More

The YEEZY BOOST 350 BLACK, by adidas Originals and Kanye

Following the unprecedented global anticipation of the YEEZY BOOST 350 released in a white colorway this past June, Kanye West and adidas Originals now announce the forthcoming global drop of an all black version on 22 August 2015. The shoe will feature uppers composed of tonal Primeknit: a breakthrough material developed using adidas’ most advanced […]Read More

ADIDAS ORIGINALS’ ZX FLUX GIVES CREATIVES INFINITE POSSIBILITIES

Following on the launch of ZX FLUX in 2014 which saw adidas Originals producing The New Collectors, a series of short films focusing on the theme of creative influences, the latest ZX FLUX Infinite Possibilities campaign puts the spotlight on encouraging a new generation of South Africans to embrace the power of their creativity. The campaign launches with the […]Read More

BRAAMFONTEIN ABUZZ FOR THE LAUNCH OF YEEZY BOOST 350

AREA3 sees public queue for the release of adidas Originals & Kanye West’s newest collaboration This past weekend saw the Johannesburg sneaker community and fans queue outside AREA3 in Braamfontein for the South African release of the much anticipated sneaker, the YEEZY BOOST 350 – the latest collaboration between adidas Originals and Kanye West. The […]Read More

WIN A TICKET TO BUY YOUR PAIR OF THE LIMITED

adidas Originals offers South African fans a fair chance to grab their pair of the much anticipated sneaker adidas Originals is evening the playing field by giving its customers the chance to win tickets to buy the exclusive new YEEZY BOOST 350 – the world renowned shoe designed in collaboration with Kanye West, launching globally […]Read More