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Tags : Adidas

Thebe Magugu and Adidas unveil first collaborative collection

Adidas unites with award-winning contemporary fashion designer, Thebe Magugu on their first collection inspired by African heritage, inclusivity, and kinship. Today, lifestyle and performance brand Adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed […]Read More

Rich Mnisi and Adidas Are Back With a Reboot of

Earlier this year renowned sportswear & lifestyle brand Adidas dropped an exclusive collaboration with luxury fashion label Rich Mnisi. The partnership delivered sportswear inspired by the designer’s Tsonga community origins and the spirit of Pride.  The success of the collaboration was well received, with the likes of Siya Kolisi, Ama Qamata, Shekhinah, Sarah Langa and […]Read More

Adidas Puts On A Spectacle At ‘I’mPossible Festival’

Adidas Puts Together A Well Oiled Spectacle Lifestyle and fitness brand Adidas hosted an exclusive woman’s only festival in celebration of  ‘all things possible’ and boy was it a fun filled day. From the spirited exercise routines lead by ‘Queen Fit Ass’ Mapule Ndhlovu, Jeff Fitness and US yogi and body positivity advocate Jessamyn Stanley, to the […]Read More

They Also Crave It

In another South African first, the latest Chicken Licken® Hotwings® film, the theme of outer space brings intrigue for the audience as it reveals just how far even an alien will go to satisfy its craving. Because, when the craving’s got you, it’s got you! Integrated brand and communications group Joe Public United has once again succeeded […]Read More


adidas today premiered a new series of films kicking off the brand’s Sport16 initiative, underlining adidas’ leadership and passion for sports. The first chapter of films, “I’m Here to Create,” is told through a female athlete’s lens and stars global tennis icon Caroline Wozniacki, WNBA All-Star Candace Parker, supermodel/entrepreneur Karlie Kloss, tennis star Ana Ivanovi?, soccer prodigy […]Read More

Paving a way in skate culture with adidas skateboarding

As the latest member to join the adidas skateboarding team, Allan Adams has been submerged in a life of skate culture from a very young age – and was highly influenced by one of South Africa’s legendary skateboarders and older brother, Moses Adams. “I grew up watching my brother skate. He gave me my first […]Read More


Following on the launch of ZX FLUX in 2014 which saw adidas Originals producing The New Collectors, a series of short films focusing on the theme of creative influences, the latest ZX FLUX Infinite Possibilities campaign puts the spotlight on encouraging a new generation of South Africans to embrace the power of their creativity. The campaign launches with the […]Read More


adidas Originals and Pharrell Williams introduces two new collections for Supershell After captivating the world with the ground breaking Supercolor release in April, Pharrell Williams is back for FW15 with Supershell. The Supershell project sees Pharrell hand-pick friends and creatives from around the world to completely reinvent the shoe’s Shelltoe for the very first time, evolving the […]Read More


adidas Originals Global has announced a partnership with Shelflife – South African online sneaker and streetwear shop – to be the first store in Africa to carry its Consortium range. adidas Consortium is a premium adidas Originals line whereby an existing adidas Originals silhouette is launched with a unique design. In working alongside a collection of the most […]Read More

New adidas commercial by Velocitys Gregg Bailey

A sense of pride, belonging and community is unquestionable in the new adidas commercial, directed by Velocity’s Gregg Bailey for 140 BBDO. Bailey admits that although shooting the ad was no picnic in the park, it was possibly the most exiting shoot he has been on in a long time. The main challenge was to […]Read More