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Tags : Alex Christodoulou

Aygo Back On Screen With New TVC From FCB Joburg

Toyota Aygo, launched in 2011 to appeal to the younger, first-time buyer living in a household with monthly income exceeding R30 000, is back on the screen with a new TVC from FCB Joburg. Titled ‘Make Your Mark’, the advert is an entertaining 60-second spot that drives the extensive print, press, out-of-house and digital elements making […]Read More

‘Bullish’ Campaign For New Yaris Pits Rally Against FMX 

Toyota South Africa has launched the new Yaris with a campaign that clearly positions the motor vehicle as synonymous with young adult males while simultaneously aligning it with Toyota’s sponsorship of the fearless Red Bull X-Fighters. Targeting 25-35 year old males,  the campaign signals that they can easily upgrade from their first set of wheels […]Read More