AD of the DAY – Child of the 90′s
April 12, 2013
EXSA endorses Loeries® and hosts workshop
EXSA – the Exhibition & Event Association of Southern Africa has recently announced its endorsement of the Loeries. EXSA serves the exhibition and events industry in South Africa and is now focusing on actively growing and developing the industry within Southern Africa. The Loeries includes categories for Temporary Structures as well as Live Events for all activities that contribute to brand equity, including community & public environments,... Read More
Loeries Entries are Open!
The entries are officially open for the 2013 Loeries. Submit your work by 15 April and get 10% off your entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work. With the opening of the entries also comes the launch of the Loeries revamped website, designed by Aqua Online, and new brand identity, developed by Grid Worldwide Branding. Loeries CEO, Andrew Human says, “This... Read More
The Loeries Annual goes digital
2013 has ushered in a new era for the Loeries with the introduction of a revamped, visually appealing and user-friendly online Winners Archive, to be launched in mid-April, which will replace the traditional hard-copy Loeries Annual. The Loeries made the decision to focus on a sophisticated upgrade of the online Archive in order to make winning information more easily accessible to a wider audience. In past years, the printed Annual captured the year’s... Read More
Paying homage to the next generation of advertising greats
Tenacious, brave, hardworking, ‘out of the box’ , spurred on by an inner creative spirit. These are just some of the qualities of the entrants in the Loeries Young Creatives Awards Category should have. “What’s more they represent characteristics which resonate with the Adams & Adams brand,” says Mariette du Plessis, senior partner at law firm Adams & Adams. Last year Adams & Adams, in a first for any law firm in South Africa,... Read More
Nairobi launch for Loeries new Africa and Middle East category
The Loerie Awards is Africa’s preeminent award for the advertising and brand communication industry. Now the Loeries is introducing a separate category for entries from outside South Africa – the rest of Africa and the Middle East – a move that has been received with great enthusiasm by marketers and agencies alike. Zuku, East Africa’s rapidly growing triple play and pay-TV provider, has invited The Loerie Awards to launch this new category... Read More
