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Tags : APEX awards

M&C Saatchi Abel Shines at APEX Awards 2017

Nando’s and Heineken’s Strongbow win key creative effectiveness awards for the first time… M&C Saatchi Abel landed APEX awards on both its entries for Nando’s and Heineken’s Strongbow Cider at the annual gala event held last week. The agency’s South Africa launch of Strongbow was the most successful launch globally for the Heineken Company, earning […]Read More

Africa is Absolut campaign wins Silver APEX

Native VML’s Africa Is Absolut campaign won Silver in the Change category at last week’s APEX Awards, which celebrates campaigns that deliver tangible returns. Arcade Content produced both the campaign’s film pieces, directed by Kyle Lewis and Lebogang Rasethaba respectively. The campaign helped Absolut achieve an increase of 89% in sales volume and 6% in market share […]Read More

APEX awards 2016 – Winners of the ‘work that worked’

On the 7th July at a prestigious black tie event held in Bryanston, the Association for Communication and Advertising (ACA) hosted the annual APEX awards. The celebration of communications campaigns effectiveness attracted host of captains of industry and brand barons to recognise those campaigns that delivered tangible and measured returns. This year, the APEX awards […]Read More

Ticket sales open for the #APEX2016 events!

The Association for Communication and Advertising (ACA) has announced that ticket sales are open for the 2016 APEX awards events taking place on Thursday, 7 July 2016 in the Ivory Auditorium at The Forum on The Campus in Bryanston – Johannesburg. ACA members enjoy discounted ticket prices for both events. Tickets for both events – […]Read More

The 2016 APEX awards is now open for entries

The Association for Communication and Advertising (ACA) announced today that the 2016 APEX awards season is officially open. The ACA is the official, representative body for the Communications and Advertising profession in South Africa that hosts the annual APEX awards. The awards program was launched in South Africa 1995, following the success of effectiveness awards […]Read More

2015 APEX awards results celebrate effectiveness in advertising!

On the 20th July at a prestigious white tie gala event held at the Sandton Convention Centre, the Association for Communication and Advertising (ACA) hosted the 2015 APEX awards gala dinner. And what an event it was! Much was celebrated including the 20th anniversary of the APEX awards, communications campaigns that delivered tangible and measured […]Read More

Creativity is the last legal competitive advantage

“When ad legend Bill Bernbach said ‘Creativity is the last legal competitive advantage’ he may not have realised that he’d be even more right today than he was back then. Almost every other advantage is near commoditized” So says Charl Thom, Group CEO of FoxP2. With the annual agency awards season now in full swing, […]Read More

 Tickets for the 2014 APEX Awards Gala are now on sale

The Association for Communication and Advertising (ACA) today announced that ticket sales are now open for the 2014 APEX awards gala event taking place on Tuesday, 10 June 2014 at the Sandton Convention Centre. Tickets must be booked online via the ACA website: www.acasa.co.za/apex.aspx Proceeds from the APEX awards contribute towards much needed bursaries for deserving […]Read More

2014 APEX awards – The jury is out!

The objective of advertising and communications is to sell products and/or services and in so doing contribute to a company’s bottom line. The annual APEX awards rewards those campaigns that hit a home run, stood out, turned intrigue into desire, converted fans into followers and followers into fanatics – the work that worked and worked […]Read More