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Arcade Content’s Zandi Tisani directed Ka Mzolo, the new Ford Figo music video with Rhea Blek. The music video follows Rhea on an increasingly strange and wonderful journey through the streets and fashion of Diepkloof. “I wanted to make something that was fun and bold and left a sweet taste in the mouth,” says Zandi. Zandi worked […]Read More
Arcade Content’s Kyle Lewis has released his first international music video since signing to Black Dog Films for representation in the UK. Black Dog Films, the music video arm of RSA Films (Ridley Scott & Associates), also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund. Boy In The Picture is Kyle’s music […]Read More
Arcade Content produced Make One Day #Today, Native VML’s new campaign for Standard Bank, featuring brand films by Kyle Lewis, Lebogang Rasethaba and new signing Zandi Tisani. Conceptualised by Native VML, the campaign aims to inspire South Africans to publicly commit to making their dreams a reality today, rather than one day, later, just now […]Read More
Arcade Content’s Kyle Lewis directed five of the ten Best Music Video nominees at the South African Hip Hop Awards. Kyle is nominated for: Cassper Nyovest Mr Madumane Riky Rick x Cassper Nyovest x Anatii Fuseg Cassper Nyovest War Ready Cassper Nyovest and Anatii Jump featuring Nasty C Riky Rick Sidlukotini Directing half of the […]Read More
A world-first collaboration to find the sound of Jozi, the 011Beats music video features Kwesta and Dabone creating the sound of the ‘City of Gold’ – inside the new Volkswagen Polo Beats. After hearing Kwesta freestyle for DJ Sabby on The Best Drive on YFM, Volkswagen challenged the South African hip hop star to team […]Read More
At only the second Loerie Awards since it was founded, Arcade Content continued its steady rise, dominating the Music Video category with two Silvers and picking up another two Silvers, three Bronzes and a Craft Certificate for its brand films. With 23 nominations, Arcade was the second most nominated production company overall going into the […]Read More
Arcade Content’s Kyle Lewis directed Mr Madumane (Big $pendah), Cassper Nyovest’s new music video. Cassper’s biting lyrics and Kyle’s playful imagery combine to mock materialism and people who have to spend money to earn respect. Kyle and Cassper previously collaborated on War Ready, which was featured on top international advertising tradeShots, and Fuseg, with Riky Rick and Anatii, which clocked over a million […]Read More
Arcade Content’s Lebogang Rasethaba directed the branded music video at the centre of Ogilvy & Mather’s Castle Lite Ziyabanda campaign, which came second in the Digital/Interactive category for April-June at Creative Circle Ad of the Month. Lebo’s music video featured Sibot from Say Thank You teaming up with hip hop star Stilo Magolide from Boyzn Bucks to […]Read More
Native VML’s Africa Is Absolut campaign won Silver in the Change category at last week’s APEX Awards, which celebrates campaigns that deliver tangible returns. Arcade Content produced both the campaign’s film pieces, directed by Kyle Lewis and Lebogang Rasethaba respectively. The campaign helped Absolut achieve an increase of 89% in sales volume and 6% in market share […]Read More
Arcade Content’s Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up’s positioning as “the bold car that takes you places.” These colourful brand films showcase a warmer side to Kyle, who’s made his name with intense music videos […]Read More
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