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Tags : BBDO

Principles when building big ideas

Speaking at the Integrated Marketing Conference (IMC) in Cape Town, BBDO Group CEO Boniswa Pezisa said that brands should talk less and listen more. “Speaking at customers with a loud-hailer is not the way that consumers want to interact,” says Pezisa. “Engaging in meaningful dialogue and understanding simple human truths specific to your customers will […]Read More

Hunter’s & Thapelo Mokoena Seek New Face for 2016/17 Campaign

Africa’s largest cider brand, Hunter’s, is using an ‘Idols’ format competition to be judged by its current brand ambassador, Thapelo Mokoena, and the brand’s creative team to search for a new face for its 2016/17 multi-channel campaign. The successful applicant will replace the South African actor and television personality who is handing over the refreshment […]Read More

BBDO tops The Gunn Report as most creative network in

BBDO has topped The Gunn Report again as the most creative network in the world. The Gunn Report is a global index of creative excellence, based on the results of 45 global, regional and national creative award competitions. Regional Director for BBDO Africa Gau Narayanan says that this accolade marks the tenth year in a […]Read More

A GOOD STORY FOR BBDO & CLIENTS

Creative giant BBDO brought home a hefty haul from this weekend’s Loerie Awards. The network now proudly displays a total of 14 new awards including two Gold and two Silver Loeries. Chief Creative Officer Mike Schalit says that 2014 has been all about story-telling for the three sub-Saharan offices: 140 BBDO in Cape Town, Net#work […]Read More