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Tags : behaviour

Wavemaker Teenage Research Report: Understanding The Gatekeepers Of Modern And

A collaborative effort between GroupM agencies: Wavemaker, Mediacom and Mindshare was undertaken to understand the behaviour, attitude, media consumption usage and psyche of teenagers. The research study delivers key insight into this under-researched, but important audience segment. “Teenagers are important to brands because they are early adopters and wield substantial purchasing power. Understanding this market […]Read More

How Brands Can Be There For At-Home Consumers

The COVID-19 pandemic has profoundly disrupted everyday life, as millions of people worldwide are practicing physical and social distancing. Adapting to this new way of life means embracing teaching, learning, exercising, shopping, and working from home through online platforms. Spending more time indoors, and alone for some, means people are welcoming new ways to keep […]Read More