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Tags : Channel O

A New Dawn for Influencer Marketing in South Africa is

COVID-19 has brought many changes to various industries including marketing. Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGLT unpacks the new dawn of influencer marketing. At the beginning of the national lockdown, a tweet by author, Haji Mohamed Dawjee, sparked widespread debate around the relevance of influencer marketing. In the tweet, she said that “this pandemic has […]Read More

TURNING THE WORLD UPSIDE DOWN, PUTTING AFRICA AT THE TOP

Brad Reilly, ECD at Net#work BBDO says that the Loeries this past weekend proved that South African agencies are starting to get it right when it comes to advertising across the continent. “Campaigns like those from Channel O, Nandos, Tusker and Ster Kinekor make being a creative in Africa something to be proud of,” says […]Read More