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Tags : eCommerce

Rethinking Retail: A New eCommerce Era Has Arrived

The retail experience for South African consumers and businesses has certainly changed in the past few months. The social and economic implications of the national lockdown have forced businesses to rethink their sales strategies in order to stay afloat and meet shifting consumer demands. Trend forecasters predict that globally, hundreds of SMME retailers will close […]Read More

A New Dawn for Influencer Marketing in South Africa is

COVID-19 has brought many changes to various industries including marketing. Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGLT unpacks the new dawn of influencer marketing. At the beginning of the national lockdown, a tweet by author, Haji Mohamed Dawjee, sparked widespread debate around the relevance of influencer marketing. In the tweet, she said that “this pandemic has […]Read More