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Tags : FCB (Foote

New Name, CI Roll-Out Confirmed By Draftfcb South Africa

Draftfcb South Africa CEO, Brett Morris, has announced the roll-out strategy for rebranding the local agencies following the March 10 announcement that the global network and its agencies will be renamed FCB (Foote, Cone & Belding). Breaking the news in New York at the beginning of this week, Global CEO, Carter Murray, said the time […]Read More

Draftfcb Simplifies Brand to FCB In Global Name Change

Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB (Foote, Cone & Belding). “Two distinct brands, Draft and FCB, were merged together seven years ago,” said Murray. “The entities have united and now have one seamless offering. It’s time to simplify our brand name as well to reflect […]Read More