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Tags : Freedom Day

Gold At End Of Rainbow For Coca-Cola RainbowNation

Coca-Cola South Africa’s #RainbowNation Celebration of Freedom Day has won the recognition and admiration of the world’s marketing and advertising fraternities to bring home four accolades from the leading awards of the international stage. At the Cannes International Advertising Festival taking place in France this week, it landed a phenomenal 5 awards including Gold. These were […]Read More

How Coca-Cola created a rainbow for the #RainbowNation

The twitterazzi have been twittering, the bloggers have been blogging, the news stations have been reporting … and they’re all asking the same thing:  ‘Exactly how do you create a rainbow? During the month of April 2014, in the build up to Freedom Day in South Africa, Coca-Cola literally created rainbows to mark the 20th […]Read More