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Tags : Graham Cruikshanks

TBWA FOCUSES ON DISRUPTION TO GROW CLIENT BUSINESS IN AFRICA

“The power of Disruption® for African communication cannot be underestimated. It is all about challenging conventional wisdom and creating something dynamic to replace the static. Importantly, Disruption® is the opposite of assumption and prejudice, which gets in the way of envisioning new possibilities for client’s businesses,” says TBWA\’s Director of Africa Operations, Graham Cruikshanks. Disruption […]Read More

TBWA\ EXPANDS ITS AGENCY FOOTPRINT IN AFRICA

TBWA\Africa recently signed a partnership agreement with Tanzanian agency, Khanga-Rue Media, making it the third new affiliate agreement concluded by TBWA\ over the past few weeks. TBWA has also confirmed a new partnership with Berry Advertising in Ethiopia and concluded an agreement with Optimum Communications in DRC. These new partnerships are aimed at establishing relationships […]Read More

TBWA gearing up for rise of Africa’s creatively led ad

TBWA Africa is putting further energy behind one of its key organisational goals – getting future-ready in time for the imminent emergence of Africa’s new, creatively led advertising industry. The Africa network of the global TBWA advertising group expects big marketplace changes and intends to be ahead of the game when the breakthrough comes, says […]Read More