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Tags : influencer marketing

Savanna Cider Highlights The Ironies Of Influencer Marketing

Savanna Cider highlights the ironies of influencer marketing and invites consumers to also get ‘money for nothing’ in new promo. These days influencers are an ubiquitous part of every marketing plan, including that of Savanna, South Africa’s most-loved cider. Known for its crisp, witty persepective on the ironies of South African life, it now turns […]Read More

Influencer Marketing: Finding The Right Fit

As a result of consumers spending more time online, and on social media platforms – influencer engagement is at an all-time high. Platforms such as Facebook and Instagram are enjoying more than 50% more messaging on the platforms, and more than 70% more time spent on the apps, while influencers have reported as much as […]Read More

Lerato Sengadi Joins Humanz & Talks Influencer Marketing

In what seems could be an industry-shaking move, Humanz has announced the appointment of influential marketer Lerato Sengadi to head up their South African operations. The appointment appears aligned to the company’s stated effort to grow its innovative, diverse, and influential leadership team and demonstrate its commitment to, and understanding of, local markets, even as it continues […]Read More

A New Dawn for Influencer Marketing in South Africa is

COVID-19 has brought many changes to various industries including marketing. Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGLT unpacks the new dawn of influencer marketing. At the beginning of the national lockdown, a tweet by author, Haji Mohamed Dawjee, sparked widespread debate around the relevance of influencer marketing. In the tweet, she said that “this pandemic has […]Read More