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Tags : Kagiso Media

Kagiso Media Pledges R1m Towards Covid-19 Hunger Relief

Kagiso Media, via its radio stations East Coast Radio (ECR) and Jacaranda FM, is giving back to communities in need during the Covid-19 crisis. A R1-million Kagiso Media Hunger Relief Fund has been created to assist feeding schemes and organisations in KwaZulu-Natal and Gauteng. The board of the media group made the donation on behalf […]Read More

Precision targeting helps advertisers hit the mark with consumers

Advertising in the past was indiscriminate, and from the audience’s point of view, often intrusive and annoying. That picture is changing rapidly as marketers begin to use targeting to deliver digital ads that are more relevant, engaging and interesting for the viewer. In South Africa, marketers are beginning to wake up to the power of […]Read More

The click is not the only currency in online advertising

 Advertisers, agencies and publishers in South Africa are vastly undervaluing the worth of digital advertising by measuring its value only through the click-throughs it achieves. The result is that digital publishers are often under-pricing their inventory while advertisers are not effectively leveraging digital display as a brand-building platform. That’s according to Pierre Cassuto, business development […]Read More