AD of the DAY – Child of the 90′s
April 12, 2013
Creative’s, consumers and how colours work
In articles to come I will be covering different elements that designers need to consider when designing for a large market. These will be shapes, fonts and colour. For now Ill discuss colour and how it appeals to the masses. According to the research done by Kissmetrics, smell counts one percent of purchasing decisions, six percent is texture and 93 percent is appearance. 85 percent of shoppers place colour as there primary reason for purchasing... Read More
